Margin stays with the middleman
Every extra exchange between the placement and the bid takes a fee and hides the price the buyer actually offered.
For publishers, SSP and DSP teams, and networks that need the auction under their own control. Ad Exchange is available now by direct contract and pilot; public self-hosted delivery is Q4 2026 and self-service is Q1 2027.
Every extra exchange between the placement and the bid takes a fee and hides the price the buyer actually offered.
Floors, timeouts, blocked seats, and who is allowed to bid are someone else's settings. You see the outcome, not the rule.
Bid requests, win logs, and user signals sit on a third party's machines. You cannot answer a buyer or a regulator from your own records.
An ad request from your supply hits the exchange you operate.
Eligible bids compete under the floors, blocks, and timeout you set.
The winning creative and price go back to the placement.
You read requests, bids, wins, and revenue from your own reports.
Floors, seat blocks, timeouts, and which demand is allowed to bid are settings on your exchange.
Yield decisions stay with your ad ops team.
The bid request and response use OpenRTB 2.6, so DSP and SSP partners can connect with the protocol they already speak.
You are not locked to a private wire format.
The exchange serves banner and VAST video. Native is coming soon.
You sell the placements you actually have.
Supply and demand connect through the endpoints you already run. The full list is on request.
Integration work is a contract, not a surprise.
See the auction outcome yourself: requests, bids, wins, and revenue. No third party summarizes it before you do.
Finance and ad ops read the same log.
SaaS if we should host it. Self-hosted if the data has to stay on your infrastructure. Same product, different operator.
You pick the data boundary before you sign.
We host the service. You get the endpoint, the rules you set, and reporting. You do not run the machines.
Fixed monthly fee by traffic tier. Best for teams with steady volume.
Talk to us
A share of the media spend that runs through the platform, no fixed fee. Best for smaller teams that do not want to commit upfront.
Talk to us
White-label (custom domain, your logo in the UI and reports) is available on the top subscription tier only.
You host it. The auction and the logs stay on your infrastructure. Annual licence per product, priced by traffic tier. Updates and standard support included.
Included in every annual licence: all updates and new versions released during the term, standard support (email, business hours), deployment guidance, full white-label (your servers, your domain, your brand).
Optional add-on: Priority support (SLA, faster response time, named engineer). Talk to us.
Ad Exchange and SSP are available now by direct contract and pilot. Public self-hosted release: Q4 2026. Self-service (SaaS) release: Q1 2027.
| Topic | Self-service — Q1 2027 | Self-hosted — Q4 2026 |
|---|---|---|
| Status of this product | Available now | Available now |
| Availability | Release Q1 2027 | Release Q4 2026; available now by direct contract and pilot |
| Who runs it | We do | You do |
| Where the data sits | On the service we host | On your infrastructure |
| Updates | We ship them | Included in the annual licence |
| White-label | Top subscription tier | Included |
| Price | Talk to us | Talk to us |
| Next step | Join the waitlist (Q1 2027) | Request a license (Q4 2026) |
Sell placements through an auction you can inspect, instead of handing the request to a chain of resellers.
Put your own supply and the demand you already have on one auction, with rules you write down.
Add an exchange you license, rather than renting a seat on someone else's stack.
Buy or sell media where the logs stay with the operator of the exchange, not with an extra intermediary.
Provision the endpoint on SaaS, or hand over the build for self-hosted. We share the request and response contract and sit with your engineers while the first test auction runs.
Point your supply or demand at that endpoint, set floors, blocks, and seats, and confirm who can read the reports.
Four steps: kickoff, endpoint, test auction, go-live. Timing is agreed in the order.
Ad Exchange is available now by direct contract and pilot. Public self-hosted delivery is Q4 2026 and self-service is Q1 2027.
On SaaS, we host Ad Exchange. On self-hosted, the auction and the logs stay on your machines. We do not sit a third-party exchange between you and the bidstream unless you add one.
You talk to the engineers who build the product. Support scope is whatever the order says. We do not publish a generic uptime or response-time promise.
Security terms are part of the order, not a slogan on this page. Ask for the current review pack when you write to us. We will not invent certifications here.
Price is on request. The pricing page lists self-service and self-hosted, both on request.
One form for a demo or a license. We reply to the address you enter.